Representation task- logo's

FedEx are an express delivery company, they provide a service to the public, where it’s a delivery for a large company, small business, or a domestic delivery. The logo was recognised as being one of the top 8 logos in the last 35 years. This is because of its hidden arrow within the logo. The arrow represents the service that FedEx provides. The arrow is pointing to the right which creates the effect of moving forward, however this may vary between cultures as their idea of moving forward may be in the opposite direction.

Evian is a company that produces water. The logo is noticeable to a large majority of the public for the mountains in its logo. They represent the fact that the water in that they provide comes from the French Alps-over lots of ice ages, a filter developed in the mountains which collected this water; this is then turned into the water we drink from the bottle. The colours of the logo ironically are the colours that feature on the French flag- this reflects the facts that the water starts its journey to the bottle in France. The blue mountains in the logo also highlights that the water originates from here as water is normally described as being ‘blue’ and pure. The slogan ‘be young’ also features on the logo, which draws people attention as it suggests that by drinking this water it will keep you in your prime. 

comparison of the 2 texts on Fairtrade

Although both the texts are on the topic of Fairtrade, one is about educating people on Fairtrade and the other highlights what is seen to be as problems with Fairtade. The opposing views however hold many similar techniques to capture the attention of the audience but also have contrasting views and techniques. The action aid webpage is aimed at teachers to use in their classes to teach students about Fairtrade. The website is easy to find when you Google search “Fairtrade resources”, they have a filter section where you can select the age of your class and a key word for the information you want to find this is to make the site easy to use and for people to come back and use it. The daily mail article is also just as east to come across online, and contains facts, shock tactics and opinions.

To start with both of the websites uses the opposite verbs which displays their  opposing views, the action aid webpage used has the verb ‘helping’ at the top of the page and the daily mirror has the word ‘fail’ in its headline which sets the tone of the article and website. The word ‘helping’ suggests that they the service they are providing is beneficial and having an impact on the country. However the daily mail uses ‘fails’ to display that they believe that the Fairtrade system is not helping the country and not making a positive impact.

Both of the websites feature young people and children in their pictures of places like Ethiopia, this is because to other people they appear to be vulnerable and we, as a country, instinctively have more sympathy for young people over adults. In the daily mail article the picture of the young children struggling to work in the heat is followed by a quote from them saying ‘they had been working since the age of 10, or even earlier’ this gives the Fairtrade business a bad name as its seen that they are using these young people to do the hard work on a cheaper wage. The picture portraying this is dim and a very dull picture; on the other hand, the picture on the aid action website is full of green grass and bright colours- polar opposites! Another picture on this sight is a picture of a young girl sat smiling while handling fruit captioned ‘meet young Thia’ this suggests that the young children like doing what they are doing to contribute to the FairTrade cycle.