Thursday, 17 September 2015

Adverts that use mixed-mode techniques

Abbreviated words; 'UK's safest broadband', 'You know they're good because they're Heinz', 'I'm lovin' it', 'Finger lickin' good'

Synthetic personalisation; 'The best coffee for the best you', 'Because your worth it', 'Have it your way', 'Share a coke with...'

Exaggeration; 'UK's safest broadband' 'Make game day awsomer' 'P-p-p-pick up a penguin', 'I woke up like this', 'Can't get anymore ribenary', 'Friendliest drink on earth', 'It will blow your mind'

Instructions; 'just do it', 'make delicious custard with bird's', 'Taste the rainbow'

1 comment:

  1. Great groups - analysis needed of examples that use mixed mode to suit the GRAPE.

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