To start with Text A (YouGov
webpage) is full of lots of interactive aspects. You are able to take surveys,
and most of the parts on the page move along with you, there is a line that
follows you down the page which could represent the movement they plan on
making with the country we live in- it could mirror their aim to move the society
in a positive direction. Without the graphology throughout the website the
basis of it would be really dry, due to the nature of politics and other things
the information has to be fact based, which makes it less interesting to read,
but with all the pictures it displays and the pop up quotes from various politicians
and people who are important in the government it gives the website a fun
aspect and doesn’t make it look so boring.
The power that the government
has over us as a country is portrayed through the use of imperatives throughout
the website, some of these being “take part” and “discover our products and
services” these quotes suggest that we are customers to their commands, we do
what they say and they are selling their points to us, but don’t give the
audience much chance to think for themselves. But this is cloaked by the graphology
that softens the harsh nature of all the commands. The verb “discover” passes
the power over to their audience to seek what they would like to out of the
information they give you, the nouns “products and services” come from the
lexical field of retail, suggests that they are selling their opinions to us even
though they hold no money value, which connotes that their ideas are powerful
and costly.
Text B is an online BBC news
story on the topic of the latest local election in Bristol, it reveals the
results of election “labour has won..” the articles opens with a declarative giving
the answer that the audience would want to find straight away which in theory would
stop them from reading on, but with an article online the amount of people who
open their article is what is counted not how long people stay on their page
for so this is where their views are counted. They would only expect
Comparison:
