Headline; 'the solution to (nearly) everything' the headline has a strong sense of whiteness which portrays the tone of the coming article. For the readers this gives them an idea of the things they will read, after being hooked by the grabbing headline that doesn't reveal too much nor to little.
Strapline: 'Excessive work and pressure are status symbols. But overtime is deadly. If we worked less we'd make fewer errors, address inequality and have a better life'. This strap line is firstly conversational as the topic of how much we work (regarding our health) is quiet sensitive for some people, therefore this strap line grabs peoples attention and gets them to read on and find out more on the topic.
Facts and quotes:
- The western standard of living would multiply to at least four times that of 1930 within a century. By his calculations, in 2030 we’d be working just 15 hours a week.
- In 2000, countries such as the UK and the US were already five times as wealthy as in 1930.
- Yet as we hurtle through the first decades of the 21st century, our biggest challenges are not too much leisure and boredom, but stress and uncertainty.
- What does working less actually solve
- Countries with a shorter working week have a smaller ecological footprint.
- Overtime is deadly. Long working days lead to more errors: tired surgeons are more prone to slip-ups and soldiers who get too little shut-eye are more prone to miss targets
- Countless studies have shown that people who work less are more satisfied with their lives.
- Furthermore, countries with shorter working weeks consistently top gender-equality rankings.
- Older people increasingly want to continue working even after hitting pensionable age. But while thirtysomethings are drowning in work, family responsibilities and mortgages, seniors struggle to get hired, even though (some) working has proven health benefits.
Discourse marker:
In fact
Yet
Take climate change,
Or, better yet
Overtime is deadly
Obviously
Furthermore.
